Intense hair pigment shades from the Direct Color line, enriched with plex for even coverage. Enriched with organic helichrysum and chamomile active ingredients with soothing, regenerating and protective properties. Its oxidation-free cosmetic cream formulation means that an infinite variety of colours can be obtained in a short time. The result is a radiant, longer-lasting hair colour that is even from root to end.

Direct Cream Colors guarantee vibrant and intense colors, as well as shiny and protected hair.

Cruelty-free (not tested on animals), enriched with organic, vegan and eco-friendly ingredients.

Do not mix with water or peroxide.

Do not use for coloring brows or lashes.

Note: Due to variety of devices and display calibration, the color presented on the screen may slightly differ from the real color shade.

How to Apply

In order to obtain bright and brilliant colors, hair should be to pre-lightened to the advised level.

Natural colors: Apply to dry hair, off the scalp and without mixing it with water or peroxide.

Application: Shampoo the hair and then blow it dry. Section the hair and saturate each section thoroughly repeating the process onto a new one. Once the advised processing time is over (30 minutes), rinse troughly with lukewarm water. Do not use any shampooing. Style using freely all your favorite styling. We advise not to use any flat iron, or similar tools, immediately after the application, in order to preserve the color.

• Intense colors: Blue, Violet, Pink, Silver, Aquamarine, Pastel Violet, Pastel Blue, Pastel Coral and Clear: Pre-lighten to a level 9 or 110. Processing time: Up to 30 minutes.
• Clear can be used as a polisher, with a glossy effect, or in combination with any of the other colors, except for White.

Apply to dry hair, off the scalp and without mixing it with water or peroxide.